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Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing
When you create an email campaign, you work hard to craft the right message and the perfect design. But those hours and hours spent optimizing your copy and troubleshooting tricky rendering issues will...
View ArticleEmail Design Podcast #66: Canada Suspends CASL PRA and One-Click Checkouts in...
In the 66th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk through Canada suspending CASL PRA, Rebel debuting one-click checkout integration with Shopify, Litmus...
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Preventing Deliverability Issues: 3 Things to Check Before You Send Your Next...
When it comes to deliverability, many marketers take a reactive approach. Too often, deliverability only becomes subject of attention when things go wrong, like a drop in deliverability rates or...
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Gmail’s Promotions Tab Is NOT the Spam Folder
With Gmail growing to be one of the most popular inbox providers by a long way, it’s no wonder marketers are still clamoring for some Primary tab real estate. Why? Ever since Gmail launched its tabbed...
View ArticleWhy Blocklistings Don’t Only Happen to Spammers
Being blocklisted is an email marketer’s nightmare, but for many marketers it’s a threat that’s somewhat theoretical. Being caught on a blocklist is something that only happens to spammers and brands...
View ArticleDelivering Ep. 15: How Gmail Detects Spam and Some Industry News
In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020....
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Hard Bounce vs. Soft Bounce: What’s the Difference?
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Lost in a Junk Folder Nightmare? Escape (and Never Worry Again) with an Email...
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Stay Out of the Junk Folder with Litmus: Webinar Recording + Q&A
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Avoid the Junk Folder with Spam Testing
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